ALL WORK
Financial Services/2026
Borro Finance
A performance digital marketing strategy that established Borro Finance as a recognisable lending brand in the competitive NZ finance market.
Digital MarketingPaid AdvertisingBranding & Strategy
2.9×
Application volume
+320%
Brand search growth
60%
Reduction in CPA
The challenge
Borro Finance was entering a crowded lending market with no digital presence and needed to build brand awareness and drive loan applications efficiently from day one.
Our solution
We built a multi-channel digital marketing strategy combining Google search ads, social media brand campaigns, and retargeting — all anchored by clear brand positioning that differentiated Borro in a sea of lenders.
Navbar Digital helped us go from unknown to a brand people actually search for. The pipeline is strong and growing every month.
Borro Finance Team
Borro Finance, New Zealand
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